The hippie movement of the 60s and 70s had a lasting impact on the world. Everything revolved around values like Peace, love and freedom. In other words, topics that are just as important today as they were back then. The hippies were also pioneers in terms of Environmental protection and closeness to nature. These values are still reflected in the fashion of this movement today.
The hippie movement began in the USA in the 1960s and quickly spread around the world. It was a backlash against the conformity of society at the time and advocated for peace, love and freedom. The hippies wore flashy clothing, which expressed her rejection of the mainstream. Their fashion was colorful, lively and often decorated with ethnic patterns. Bold patterns and colors were an expression of rebellion against conservative suits and business attire. Floral patterns, mandalas and lively motifs clearly showed who was at the helm Flower power movement belonged. “Make Love Not War” was one of the most important mottos of the hippie movement.
The love of nature showed ethnic patterns that were intended to say: We are connected to nature and human values. They particularly loved Mexican and Peruvian motifs as well as natural materials such as cotton, natural fibers and stones as accessories. Broken clothing was not thrown away, but rather mended, sewn, patched, or simply worn with holes and tears.
We also want to pass on this attitude to life. But thanks to the long-lasting but sustainable viscose, you will rarely have to mend the pants unless you really want to. But we promise that our Goa pants are high quality, sustainable and colorful.