Why we need a fashion revolution – and what you have to do with it

The Fashion Revolution Week is no ordinary week of action – it is a call to take a look. Every year around April 24th, we remember one of the worst disasters in the history of the textile industry: the collapse of the Rana Plaza factory in Bangladesh in 2013. Over 1,100 people died and thousands were injured. They sewed clothes for global fashion brands - under conditions that had nothing to do with safety, fairness or dignity.

This moment was a wake-up call. For all of us. And the beginning of a worldwide movement that asks: Who made my clothes?

Photo: Yap / unsplash

The dark side of the fashion industry

A lot has changed since Rana Plaza - but not nearly enough. The fashion industry is still one of the most environmentally harmful industries in the world and a magnifying glass for social inequality:

• Overconsumption of clothing: Today we buy around 60% more clothes than we did 15 years ago - and only wear them for half as long (McKinsey, 2016).
  
  

• Textile waste caused by fast fashion: In the United States, approximately 85% of all clothing ends up in landfill, even though many are still wearable (EPA, 2020).
  
  

• CO₂ emissions from the fashion industry: The sector accounts for around 4-8% of global emissions (UNCTAD, 2019; European Commission, 2021).
  
  

• Exploitation in textile production: Millions of people - especially women - work in precarious conditions for wages that are not enough to live on (Clean Clothes Campaign, 2022).
  
  

These numbers do not represent individual cases. They talk about everyday life in a system that functions at the expense of others.

What's behind the fashion revolution

Fashion revolution is not a countermovement – ​​it is one Future vision. An invitation to rethink the fashion system. Your goal? More transparency. Fair conditions. And production that respects the environment and people.

The movement asks simple but powerful questions:

• Who made my clothes?
  

• Under what conditions?
  

• What does my consumption mean for others?
  
  

By asking these questions, change begins. And from change can come revolution – quietly but effectively.

Why we at paigh are part of the fashion revolution

For us at paigh The Fashion Revolution is not a day of action, but everyday life. Since our first product, we have relied on direct collaboration with our partners – fair, transparent and with a lot of heart.

Our harem pants, jumpsuits and accessories are lovingly handcrafted. In small businesses that enable security, joy and dignity. Together we show that fashion can be done differently:

• Produced fairly and transparently
  

• Sustainable materials & plastic-free packaging
  

• Designs that celebrate diversity
  

• Clothing that feels good – inside and out
  
  

Because every piece you wear tells a story. And you decide which one.

What you can do

You don't have to be an activist to become part of the fashion revolution. Already small steps make a difference:

• Find out about fair fashion: Ask where your clothing comes from, what materials were used and how transparent the company is about its supply chain. Use platforms like Fashion Checker, Good On You or Siegelklarheit.de.
  
  

• Buy clothes consciously: Choose quality instead of quantity - for example with a capsule wardrobe, second-hand pieces or fair labels like paigh.
  
  

• Sharing knowledge about sustainable fashion: Talk to friends about why fair fashion is important to you. Share documentaries, blog articles or your experiences in a post – online or offline.
  
  

• Repairing and replacing clothes: Organize a clothes swap party, take your favorite items to the tailor shop or try upcycling - an old pair of jeans can be turned into a bag or pillowcase in no time.
  
  

What matters is not perfection. But attitude.

Fairly produced harem pants from paigh - harem pants turquoise mandala

Look together. Change together.

The Fashion Revolution reminds us: We have power. Through our questions. Our decisions. Our consumer behavior.

When we look together, we make a difference - for the people behind the clothes and for the planet we share.

Thank you for watching with us. 

Interested in finding out more? Then feel free to take a look our values ​​and cooperation with the manufacturers or read more about the paigh story – for even more background and passion behind every piece of clothing.